About Me

Thanks for visiting my site. I’m Cherie!

Currently, as part of the Digital Platforms team at Warner Bros. Discovery, I drive the development and execution of global digital marketing and communications strategies across high-profile entertainment brands.

With more than 13 years of experience in MarTech, media, and technology, I specialize in connecting audiences to compelling digital experiences that build engagement, loyalty, retention and growth.

I bring extensive expertise in content management systems, including Adobe Experience Manager, Drupal, Poppulo, and ServiceNow CMS, as well as in digital signage strategy. I collaborate with cross-functional teams to deliver scalable, high-impact solutions across websites, apps, and enterprise platforms. My experience spans global content governance, digital training, and mentorship, ensuring consistency, quality, and compliance while empowering teams to adopt and innovate with emerging technologies.

Key Areas of Expertise

  • Global Digital Marketing & Communications Strategy

  • CMS/CRM Management

  • Product Strategy & Ownership

  • MarTech Transformation, Integration & Optimization

  • Digital Signage Program Leadership

  • Digital Training, Governance & Change Management

  • Brand Storytelling & Content Development

  • Cross-Functional Team Leadership

  • Analytics, Reporting & Marketing Operations

  • Applied AI & Data Science in Marketing

I’m passionate about creating audience-centered digital experiences that merge creativity with technology. In 2025, I earned a certificate in AI, Data Science, and Machine Learning from MIT, deepening my ability to apply emerging technologies to real-world marketing and communications challenges.

With a background in journalism and branding (B.A. in Journalism & Media Studies, Rutgers University), I thrive in fast-paced, collaborative environments where strategy meets execution — and innovation fuels impact.

See My Work