About Me

Thanks for visiting my site. I’m Cherie!

Currently, as a Digital Platforms Lead at Warner Bros. Discovery, I drive the development and execution of global digital marketing and communications strategies across high-profile entertainment brands.

With over 13 years of experience in MarTech, media, and technology, I specialize in connecting audiences to compelling digital experiences that build engagement, loyalty, and growth.

I bring deep expertise in content management systems (including Adobe Experience Manager, Drupal, Poppulo, ServiceNow CMS) and digital signage strategy, leading cross-functional teams to deliver scalable solutions across websites, apps, and enterprise platforms. My work spans global content governance, digital training, and mentoring, ensuring consistency, quality, and compliance — while empowering teams to embrace new technologies.

Key Areas of Expertise

• Global Digital Marketing & Communications Strategy

• CMS/CRM Management

• Product Strategy & Ownership

• MarTech Transformation, Integration & Optimization

• Digital Signage Program Leadership

• Digital Training, Governance & Change Management

• Brand Storytelling & Content Development

• Cross-Functional Team Leadership & Training

• Analytics, Reporting & Marketing Operations

• Applied AI & Data Science in Marketing

I’m passionate about creating audience-centered digital experiences that merge creativity with technology. In 2025, I earned a certificate in AI, Data Science, and Machine Learning from MIT, deepening my ability to apply emerging technologies to real-world marketing and communications challenges.

With a background in journalism and branding (B.A. in Journalism & Media Studies, Rutgers University), I thrive in fast-paced, collaborative environments where strategy meets execution — and innovation fuels impact.