The Complete Guide to Managing a Digital Signage Program
(I am currently working on this non-fiction, informational book)
The Complete Guide to Managing a Digital Signage Program is a comprehensive resource I am authoring to help organizations and small businesses successfully plan, scale, and sustain their digital signage strategy. Drawing from my years of experience leading global signage operations at Warner Bros. Discovery, this guide breaks down complex workflows into clear, actionable frameworks.
It covers everything from vendor selection and content governance to platform integrations, CMS strategy, and internal communications alignment. Whether you're a corporate communications lead, facilities manager, or digital platforms specialist, this book provides real-world insight into what it takes to run an effective signage ecosystem in a modern enterprise environment.
Practical. Strategic. Scalable. This guide is built for the people doing the work behind the screens.
Find an excerpt of my book below.
“Envision yourself exploring a lively city, bright digital displays will serve as part of your experience, creating a mesmerizing experience, and commanding your attention. Think of the energy of Times Square in New York City or the vivid streets of Tokyo. In our visual world digital signage aims to captivate and steal attention, which is beneficial to elevating your business.
Now, imagine the benefits of digital signage for your business, whether you are a small business owner or a manager at a Fortune 500 company - a digital signage program that’s more environmentally sustainable than printed signs and allows you to communicate with employees and stakeholders effectively. For small businesses, this means having the flexibility to manage and update content easily, even from the comfort of your home. For corporate staff, it should serve as an arm in a larger communication strategy designed to engage employees and keep them informed on important need-to-knows.”