The Complete Guide to Managing a Digital Signage Program

The Complete Guide to Managing a Digital Signage Program is a comprehensive resource I authored to help organizations successfully plan, scale, and sustain their digital signage strategy. Drawing from my years of experience leading global signage operations at Warner Bros. Discovery, this guide breaks down complex workflows into clear, actionable frameworks.

It covers everything from vendor selection and content governance to platform integrations, CMS strategy, and internal communications alignment. Whether you're a corporate communications lead, facilities manager, or digital platforms specialist, this book provides real-world insight into what it takes to run an effective signage ecosystem in a modern enterprise environment.

Practical. Strategic. Scalable.
This guide is built for the people doing the work behind the screens.